Team
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Borja Prieto
General ManagerBorja opened Myspace in Spain and helped thousands of new artists (that now are actually stars), he brought LadyGaga and Katy Perry to Spain when nobody knew them, an he is responsible for Eurovision's revival. Lately he was in charge of the online business at Fox International Channels, besides managing and directing contents. He worked as a TV show regular on Spanish channel Cuatro and he was an activist at multinational such as Universal, Virgin or EMI where he worked close to some Spanish artists (Amaral, Enrique Morente, Lori Meyers, Nena Daconte or Manu Chao) and he carried out the marketing campaign for international artists as Marilyn Manson, Black Eyed Peas, Eminem or Gwen Stefani. He studied at the University of California, in Berkeley. He has adiction for mainstream and undergroung culture and several personal projects (blog, label…) that make him really happy!
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Javier Fernández
Co-Founder & CEOHe has a bachelor's degree in Law by ICADE and a Masters in Legal Consultancy by IE Business School. He spent a while in the Real estate sector, he set up Freesbe Creatives focused on online applications, and Ameets.com. Besides, in 2007 he took a Masters in Intelectual Property by Instituto de Postgrado de Comillas. Among his hobbies, he writes tales that no one has ever read and build his body with titanium prosthesis tring to follow up David down the ski slopes.
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David Zafra
Co-Founder & Lead DesignerHe is Herzio's other dad, but he has some other start-ups on his back (Ameets and Freesbe co-founder and he even has his own pizzeria). Graduate in Digital Design by Instituto Europeo di Design and involved in the world wide web since he was 15, he has been product advisor on the creation of other companies such as Tuenti.com or Jobandtalent.com. Before Herzio, he was interactive designer at McCann Erickson, working with brands such as Coca-Cola or L'Oreal. He loves Apple, Zapiks and write his blog on his iPad, don't try to conince him that you can read emails better with your blackberry.
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Sergio Espeja
Chief Developer & CTODeveloping web project on every programming language you can imagine since '99, he fells in love with 'RubyonRails' and he evangelizes everyone around. After several years working as a researcher in Computer Linguistics and AI at Universidad Pompeu Fabra in Barcelona he created his own company: 'VeryCocinar' a cooking webtv. He is a real Gourmet and wine lover and, due to his experience and commitment, Sergio is the cornerstone of the technical team.
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Jaime de Ascanio
Front-End Designer & DeveloperGraduate in Digital Design by Instituto Europeo di Design. He did his first college years in the USA and there he witnessed Myspace expansion what lead him to create Mspremade.com. With this project he designed and created customized profiles on Myspace, and he became a leader in this market in the USA. His experience and reputation as a Front-End Developer are a great value to Herzio.
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Alberto Miguel
Business DevelopmentHe's the kind of guy that every mother would love as her son-in-law. Good student, responsible, polite and even good looking! His personality and studies: Business Management – ICADE, Masters in Commercial Management – ESIC and Masters in Foreign Trade – ICEX, Summer terms in Harvard and UCLA and professional experience in leading Consulting companies such as The Boston Consulting Group are only one side of the coin, on the other side, Alberto is the founder, song writer and lead singer of the band 'Jaula de Grillos' (two Cds edited by Sony Music so far). Under that 'good boy' look he's a real PopStar.
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Juan Rizo Martín
Sales/Community Manager/span>He can improvise a mini live show in the office when he is not too busy. He learned how to play the bassoon in the conservatory, he's better with the guitar, and he is the bass player in Jaula de Grillos, with which he has released two Cds by Sony. It's true that any day now he will change his job for a micro and goes to a comedy club or he is hired by Museo Coconut (Spanish comedy TV show), which is his frustrated dream. He makes time to finish his Law Degree at Universidad Complutense in Madrid, and you should know that if you don't like The Beatles, you'd rather not talk to him about music.
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Ana Medina
Community ManagerCommunity Management truly is second nature for this charismatic girl that comes from Burgos, Spain. Graduated in Advertising and Public Relations, Ana doesn't play any instruments -and you surely don't want to hear her sing!-, but she's hooked to live music. You might have crossed paths with her in venues throughout Spain, while following any of her favourite bands; many of which entrust Ana to manage their online profiles and to promote their shows. Her spare time is also devoted to music, as evidenced by her personal music blog: ‘Así Desastre’
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Blanca Salvatierra
Translator&Copy/Community ManagerShe has a Bachelor's degree in Translation and Interpreting and she studied a year at Université Paris VIII, she is in charge of translating Herzio's words and opening the doors to new countries. Besides declaring herself as a vegetarian, she loves rock music (she plays the electric guitar) and sports, but she has some spare time to get hooked on any kind of book or TV show... We will enjoy her until her passion for travelling takes her to the end of the earth.
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Alejandro Jover
Production ManagerWhat is a surfer from the Canary Islands doing at Herzio? Well, not only is he a gentleman, he studied graphic design at Instituto Fernando Estévez in Tenerife and several courses on web design and creation. He is in charge of merchandising production of all the bands at Herzio. He sure misses the beach, but rumor has it, he has adapted more than well to Madrid's nights out...
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Carlos Sanz
AdvisorIf you're lucky you might have met him riding the Amazonic Peru on his bicycle, or closing a billionaire deal on the Strategy and Business Developement tem at Merrill Lynch, or maybe dancing to the dawn on muddy Glastonbury's festival. He's currently studying an MBA at NYU, Carlos Sanz managed Herio's financial and strategic activity for a whole year and he contributes the project with his knowledge and expertise, besides introducing us everyday to new bands we didn't even know they existed.